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Event Name
7 – 8:30 am
Continental Breakfast & Registration
8:30 am
Welcome Remarks & Keynote Presentation
‘Dial'-ing In A World-class Sustainability Strategy
Bradley Casper, President/CEO
The Dial Corporation, A Henkel Company
2009 Wal-Mart Sustainability Award winner
2008 Germany's ‘Most Sustainable Brand'
Only FMCG company ranked on the Dow Jones Sustainability World Index
Dial, which became part of Henkel in 2004, has faced head-on, and met on a global scale, the challenge of building and optimizing sustainable business practices and sustainable packaging innovation as a driver of growth in a challenging economy.
Calling on “Quality & Responsibility” as a framework, Henkel's broad-based and globally aligned sustainability initiative has provided customers and consumers with tools and products that conserve production resources, contribute to climate protection, and avoid waste.
The Sustainable Packaging Forum will welcome to its stage Dial's president/ceo, who will share how the company's commitment to a systems approach to responsible business practices and sustainable packaging innovation generates value for customers, social empowerment for consumers, and a sustainability best-practices path the fast-moving consumer goods industry can follow.
10 – 10:30
Networking & Refreshment Break
10:30 - 12n
ECONOMICS OF SUSTAINABLE INNOVATION
Sustainability As A Driver of Business Innovation
Phil Berry, Senior Consultant
Domani
The current economic crisis and looming climate problems require companies to respond dramatically to remake the value proposition they offer to customers in the global market. Many companies have adopted sustainability as an element of their business practices. Far fewer are utilizing the full potential of sustainability to drive innovation in product, process and packaging. This presentation will state the new economic case for sustainability as a driver of organizational innovation.
Hilary Bromberg, Strategy Director/Partner
egg Sustainable Lifestyle Marketing
The key to selling sustainability in a down economy is understanding consumers and the social changes and challenges they face in their lives. This presentation will lay out the “why” behind the actions of the “conscious consumer,” and how brand owners must position themselves to sell socially and environmentally responsible products.
David Clark, Director, Sustainability, Amcor PET Packaging
12n – 2pm
Networking Luncheon & Featured Luncheon Speaker
Industry Exclusive First Review
The U.S. Department of Commerce's Study To Identify U.S. Packaging Machinery's Most Significant Sustainability Challenges and Opportunities
Padraic Sweeney, International Trade Specialist
Bill McElnea, International Economist
U.S. Department of Commerce International Trade Administration
Forum attendees will be the first to hear the initial findings of an ongoing (no hyphen) DoC project aimed at understanding the challenges U.S. packaging machinery manufacturers face responding to global competitiveness and the impact of sustainability initiatives, and how the U.S. government can assist in their efforts.
Moving Toward A Sustainable Packaging Model:
Implications for Collaboration Throughout the Value Chain
Edna Conway, Senior Director, Advanced Compliance & Social Responsibility
Customer Value Chain Management, Cisco Systems
Named the EPA's "Green Power Partner of the Year"
As companies across industries embrace the vision of sourcing, manufacturing, and distributing products in a socially responsible manner, new opportunities for leadership and collaboration are emerging for partners throughout the value chain. In particular, manufacturers and their partners in packaging and distribution are now challenged to look beyond accepted ways of doing business and become innovators in such areas as waste reduction, energy savings and manufacturing efficiency.
This feature presentation will share insights in to how a global technology company is implementing a sustainable supply chain framework, and the packaging industry can emulate that framework as a best-practice supply chain model.
Brand-owner Sustainability Strategists Panel:
Tying Sustainability To Bottom Line Economic Strategies
3:30 - 5:30 pm
Viral Sustainability – Tapping The Power of Sustainable Social Networking
Martin Smith, CEO, Justmeans
How “tweet” it is! On-line social media networks have become the industry's trendiest way to connect with like-minded professionals. This presentation, led by the CEO of one of the sustainable marketplace's most utilized social networks, will explore the power of on-line communities targeting sustainability and how they can be tapped to drive value creation across the business organization.
Greener Pastures: Sniffing Out Environmental
Marketing Claims That Set Off ‘B.S.' Detectors
Sandra Stewart, Principal/Communications Strategist
Thinkshift Communications
Given the FTC's inability to enforce its often ignored Green Marketing Guidelines, environmental labeling claims have become -- and are seen by consumers as -- little more than hype. Consumers don't know what's truly green, and companies making claims are suffering a costly loss of credibility that can be difficult to overcome.
Using the just-released Thinkshift Credibility Quotient tool, which takes into account social science research on ethical persuasion techniques as well as sustainability watchdogs' criteria, companies can benchmark their green marketing messages and collateral against peers and competitors. The tool's numerical ratings and supporting analysis help companies see where they need to improve to prevent or counter greenwashing accusations and to avoid setting off “B.S.” detectors.
The Consumer's Confusion and the Retailer Response
Changes In Attitudes Or Statements of Platitude?
The consumer's perception is their reality
Elizabeth Sheaffer, Marketing Manager, Zip-Pak
The Forum will present video clips of independently commissioned and moderated focus groups in which a consumer review of package designs unexpectedly resulted in misperceptions about recyclability and biodegradability. Unfortunately, many of those perceptions are driving purchasing decisions in store.
Are the Labeling and Green Claims on Your Packaging
Meeting FTC and Retailer Requirements?
Victor Bell, President, Environmental Packaging International (EPI)
Victor Bell, a leading trainer of Walmart buyers and suppliers on the Packaging Scorecard, will follow-up Elizabeth Sheaffer's presentation with an insider's perspective on how the heavy volley of misleading environmental claims have been handled by Walmart. Bell will share how package suppliers can better make environmental claims that meet Federal Trade Commission and other related requirements. This will include recyclable, degradable, compostable, and comparative claims and the use of the SPI code.
5:30 – 7:30 pm
Sustainable Packaging Expo & Networking Reception
Thursday, Sept. 24
7 – 8 am
Continental Breakfast
8 - 10 am
The Future of Global Sustainability
Tackling the Challenges of Climate Change in the Packaging Value Chain
Gerald Rebitzer, Director of Product Sustainability, Alcan Packaging Nina Goodrich, Director of Sustainnovation, Alcan Packaging
Climate change and the associated policy and market developments -- including the recent cap-and-trade discussions by the U.S. legislature -- are affecting every industry sector. While the packaging industry is not in the focus of the associated global debate, it is evident that these developments will increasingly affect the industry, directly and indirectly.
This engaging, interactive presentation will explore the nuances of the climate change issue from the perspective of a packaging converter. You will hear both sides of these climate initiatives: the risks from adopting new carbon-reduction strategies and the opportunities for long-term leadership and sustainable economic growth and:
Introduction to the Guide to Material Flows and Terminology and SPC's Labeling for Recovery Project
Martha Stevenson, Senior Project Manager, Sustainable Packaging Coalition/GreenBlue Anne Bedarf, Project Manager, Sustainable Packaging Coalition/GreenBlue
GreenBlue, home to the Sustainable Packaging Coalition (SPC), will unveil its most recent resource, Guide to Material Flows and Terminology, developed to align language along the packaging supply chain and increase communication. The guide provides a visual display of how close our current packaging materials are in attaining closed-loop systems for packaging and offers guidance on terminology throughout various stages of the life cycle.
Martha Stevensen and Anne Bedarf also will discuss the SPC's Labeling for Recovery Project, which aims to bring clarity, transparency, and consistency to on-package labeling about recycling systems. The plethora of labels on packaging related to recycling are often misleading and vague, creating marketplace confusion. This project is exploring design concepts, consumer communication methods, and data collection techniques with the eventual goal of creating partnerships to administer a voluntary labeling system with a complementary data set on access to recycling programs.
Continental Breakfast & Registration
8:30 am
Welcome Remarks & Keynote Presentation
‘Dial'-ing In A World-class Sustainability StrategyBradley Casper, President/CEO
The Dial Corporation, A Henkel Company
Dial, which became part of Henkel in 2004, has faced head-on, and met on a global scale, the challenge of building and optimizing sustainable business practices and sustainable packaging innovation as a driver of growth in a challenging economy.
Calling on “Quality & Responsibility” as a framework, Henkel's broad-based and globally aligned sustainability initiative has provided customers and consumers with tools and products that conserve production resources, contribute to climate protection, and avoid waste.
The Sustainable Packaging Forum will welcome to its stage Dial's president/ceo, who will share how the company's commitment to a systems approach to responsible business practices and sustainable packaging innovation generates value for customers, social empowerment for consumers, and a sustainability best-practices path the fast-moving consumer goods industry can follow.
10 – 10:30
Networking & Refreshment Break
10:30 - 12n
ECONOMICS OF SUSTAINABLE INNOVATION
Sustainability As A Driver of Business InnovationPhil Berry, Senior Consultant
Domani
The current economic crisis and looming climate problems require companies to respond dramatically to remake the value proposition they offer to customers in the global market. Many companies have adopted sustainability as an element of their business practices. Far fewer are utilizing the full potential of sustainability to drive innovation in product, process and packaging. This presentation will state the new economic case for sustainability as a driver of organizational innovation.
- Hear specific examples of organizations that have used sustainability as a driver for innovation.
- Understand how sustainability can be applied to innovation processes.
Hilary Bromberg, Strategy Director/Partner
egg Sustainable Lifestyle Marketing
The key to selling sustainability in a down economy is understanding consumers and the social changes and challenges they face in their lives. This presentation will lay out the “why” behind the actions of the “conscious consumer,” and how brand owners must position themselves to sell socially and environmentally responsible products.
- Gain insights on how to sell climate change as a driver of sustainable products and packaging.
- Listen to case histories of how brands have embraced these concepts as a means to keep afloat during a tumultuous economic period.
- Understand what truly piques consumer interest in “green” products and how to bridge the gap between interest and action.
David Clark, Director, Sustainability, Amcor PET Packaging
12n – 2pm
Networking Luncheon & Featured Luncheon Speaker
Industry Exclusive First Review
The U.S. Department of Commerce's Study To Identify U.S. Packaging Machinery's Most Significant Sustainability Challenges and OpportunitiesPadraic Sweeney, International Trade Specialist
Bill McElnea, International Economist
U.S. Department of Commerce International Trade Administration
Forum attendees will be the first to hear the initial findings of an ongoing (no hyphen) DoC project aimed at understanding the challenges U.S. packaging machinery manufacturers face responding to global competitiveness and the impact of sustainability initiatives, and how the U.S. government can assist in their efforts.
- Hear why packaging machinery and international trade competitiveness issues are on the U.S. government's radar.
- Understand the global trade and competition issues surrounding U.S. capital equipment exports.
- Learn how the DoC will benchmark the best practices of U.S. OEMs who have been successful on the international stage.
- Discover how the study's results will be used by global brand owners (no hyphen) to make future packaging machinery purchasing decisions.
Moving Toward A Sustainable Packaging Model:Implications for Collaboration Throughout the Value Chain
Edna Conway, Senior Director, Advanced Compliance & Social Responsibility
Customer Value Chain Management, Cisco Systems
Named the EPA's "Green Power Partner of the Year"
As companies across industries embrace the vision of sourcing, manufacturing, and distributing products in a socially responsible manner, new opportunities for leadership and collaboration are emerging for partners throughout the value chain. In particular, manufacturers and their partners in packaging and distribution are now challenged to look beyond accepted ways of doing business and become innovators in such areas as waste reduction, energy savings and manufacturing efficiency.
This feature presentation will share insights in to how a global technology company is implementing a sustainable supply chain framework, and the packaging industry can emulate that framework as a best-practice supply chain model.
- Learn about Cisco's new scorecard for sustainable packaging that examines everything from renewable energy used in package production to the distance empty packaging travels before being filled, to design for recyclability
- Understand best practices for assigning packaging supply chain priorities and marshalling necessary resources
Brand-owner Sustainability Strategists Panel:
Tying Sustainability To Bottom Line Economic Strategies
|
Dave Stangis, |
Arno Melchior, |
Jeffrey Blum, CPP, |
|
Cynthia Milgroom, |
Joe Keller, |
3:30 - 5:30 pm
Viral Sustainability – Tapping The Power of Sustainable Social Networking
Martin Smith, CEO, Justmeans
How “tweet” it is! On-line social media networks have become the industry's trendiest way to connect with like-minded professionals. This presentation, led by the CEO of one of the sustainable marketplace's most utilized social networks, will explore the power of on-line communities targeting sustainability and how they can be tapped to drive value creation across the business organization.
- Gain never-before-addressed insights on why social media have become the sustainability professional's hottest networking tool.
- Learn why and how your company should be using on-line social media to engage your customers, employees, activists, and other sustainability-oriented stakeholders.
- Explore such platforms as Facebook, Twitter, YouTube, and Justmeans – and learn which you should be fully engaged in and why.
- Learn how to develop the right incentives for building communities and keeping them engaged.
- Understand and tap the ROI of social media and learn what metrics you should be using to measure it.
Greener Pastures: Sniffing Out EnvironmentalMarketing Claims That Set Off ‘B.S.' Detectors
Sandra Stewart, Principal/Communications Strategist
Thinkshift Communications
Given the FTC's inability to enforce its often ignored Green Marketing Guidelines, environmental labeling claims have become -- and are seen by consumers as -- little more than hype. Consumers don't know what's truly green, and companies making claims are suffering a costly loss of credibility that can be difficult to overcome.
Using the just-released Thinkshift Credibility Quotient tool, which takes into account social science research on ethical persuasion techniques as well as sustainability watchdogs' criteria, companies can benchmark their green marketing messages and collateral against peers and competitors. The tool's numerical ratings and supporting analysis help companies see where they need to improve to prevent or counter greenwashing accusations and to avoid setting off “B.S.” detectors.
The Consumer's Confusion and the Retailer Response
Changes In Attitudes Or Statements of Platitude?The consumer's perception is their reality
Elizabeth Sheaffer, Marketing Manager, Zip-Pak
The Forum will present video clips of independently commissioned and moderated focus groups in which a consumer review of package designs unexpectedly resulted in misperceptions about recyclability and biodegradability. Unfortunately, many of those perceptions are driving purchasing decisions in store.
Are the Labeling and Green Claims on Your PackagingMeeting FTC and Retailer Requirements?
Victor Bell, President, Environmental Packaging International (EPI)
Victor Bell, a leading trainer of Walmart buyers and suppliers on the Packaging Scorecard, will follow-up Elizabeth Sheaffer's presentation with an insider's perspective on how the heavy volley of misleading environmental claims have been handled by Walmart. Bell will share how package suppliers can better make environmental claims that meet Federal Trade Commission and other related requirements. This will include recyclable, degradable, compostable, and comparative claims and the use of the SPI code.
5:30 – 7:30 pm
Sustainable Packaging Expo & Networking Reception
Thursday, Sept. 24
7 – 8 am
Continental Breakfast
8 - 10 am
The Future of Global Sustainability
Tackling the Challenges of Climate Change in the Packaging Value Chain Gerald Rebitzer, Director of Product Sustainability, Alcan Packaging Nina Goodrich, Director of Sustainnovation, Alcan Packaging
Climate change and the associated policy and market developments -- including the recent cap-and-trade discussions by the U.S. legislature -- are affecting every industry sector. While the packaging industry is not in the focus of the associated global debate, it is evident that these developments will increasingly affect the industry, directly and indirectly.
This engaging, interactive presentation will explore the nuances of the climate change issue from the perspective of a packaging converter. You will hear both sides of these climate initiatives: the risks from adopting new carbon-reduction strategies and the opportunities for long-term leadership and sustainable economic growth and:
- Find ways to consider the complete supply chain as an approach to reduce the impact on climate change and improve the overall sustainability performance
- Understand steps that packaging converters can take when looking at alternate solutions to proactively contribute to reduce climate change impacts
- Hear examples of how Alcan Packaging is managing the challenge of reducing emissions globally for its products and operations
- Discover new package innovations, processes, and technologies that could help converters tackle the coming outcry to lower emissions and meet higher environmental standards
Introduction to the Guide to Material Flows and Terminology and SPC's Labeling for Recovery Project Martha Stevenson, Senior Project Manager, Sustainable Packaging Coalition/GreenBlue Anne Bedarf, Project Manager, Sustainable Packaging Coalition/GreenBlue
GreenBlue, home to the Sustainable Packaging Coalition (SPC), will unveil its most recent resource, Guide to Material Flows and Terminology, developed to align language along the packaging supply chain and increase communication. The guide provides a visual display of how close our current packaging materials are in attaining closed-loop systems for packaging and offers guidance on terminology throughout various stages of the life cycle.
Martha Stevensen and Anne Bedarf also will discuss the SPC's Labeling for Recovery Project, which aims to bring clarity, transparency, and consistency to on-package labeling about recycling systems. The plethora of labels on packaging related to recycling are often misleading and vague, creating marketplace confusion. This project is exploring design concepts, consumer communication methods, and data collection techniques with the eventual goal of creating partnerships to administer a voluntary labeling system with a complementary data set on access to recycling programs.
